
INTEL RETAIL EDGE PROGRAM (IREP)
Status Level Site Redesign
The goal was to update the look to reignite interest and increase participation by both new and existing members. We decided to go with a gaming theme and create 3D icons and banners for each of the status levels that could be incorporated into future training promotions.




INTEL RETAIL EDGE PROGRAM (IREP)
Expert Training Program Website
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We created the look for IREP's new Expert Training Program website to tie into the Status Level site. We developed a set of icons for each of the training tracts that were converted into digital badges for online recognition and cloisonné pins that they could wear on their lanyards. All of the trainings are completed online and through this site, the retails sales representatives (RSPs) can see their progress in real time.




INTEL RETAIL EDGE PROGRAM (IREP)
Realm of Gaming Website
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We developed this new website to entice gaming enthusiasts to expand their knowledge in the latest gaming trends that use Intel technology to break new ground in the industry. Each quarter, seasonal graphics are switched out along with new articles, news and trainings to keep the site fresh and previous content is added to an ever-expanding archive.
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INTEL RETAIL EDGE PROGRAM (IREP)
Food for Thought 2: Feast of Fury
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We were tasked with creating a new look for the second annual Feast of Fury competition where retails stores compete against each other for a chance to win the feast of their choosing from Grubhub. We tied the a similar logo from last year with Hack & Slash to create this high-energy design.
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INTEL RETAIL EDGE PROGRAM (IREP)
21 Days of Holiday Lore
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Our favorite 3D spokespeople introduced a new holiday promotion with a twist from the realm of Axeon and the Aldarran Ruins. During the 21 day promotion, retail sales representatives (RSPs) had a chance to win a laptop in a daily drawing. 21 Days, 21 Laptops.... and a very happy holiday season to all!
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INTEL RETAIL EDGE PROGRAM (IREP)
Build Your Alliance
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Intel wanted to execute a yearlong effort that helped recruit more retail sales professionals to the Intel Retail Edge Program, so we conceptualized the Build Your Alliance campaign. Retail sales associates were rewarded for helping bring their coworkers into the training program.
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INTEL RETAIL EDGE PROGRAM
Your Quest Awaits (2017)
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While serving as a freelance artist with Disney Event Group, I was assigned to work with Intel Retail Edge Program for 4 years in a row as lead designer. In this this fourth campaign, I worked with an amazing illustrator who created 10 breath-taking hero images that were used as the centerpiece of this year's campaign. Each were contained in a magic book that teleported the trainees to different regions of The Realm as they worked to earn gold tokens and the opportunity of winning a trip to The Kingdom (Magic Kingdom in Orlando Florida).
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My job was to build the rest of the brand elements that bound the story and gamified trainings together in a cohesive look for this adventure series.
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INTEL RETAIL EDGE PROGRAM (IREP)
Elevate to Great - Summer Training Program
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We worked with IREP to develop their summer training program to develop an interface and story content that would take their retail sales representatives (RSPs) unique realms to visit as they completed their trainings. We created the interface to look like an adventure game where the book was the portal and each RPS was the hero in their own story.
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INTEL RETAIL EDGE PROGRAM
SWIC – Great Power Struggle (2014)
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This was my first campaign working with the Intel team as a freelance designer. I was already working with Disney Event Group for 6 years, so they brought me in to focus on all the graphics needed to built out the campaign elements needed for this summer training program.
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For this post-apocalyptic story content, they wanted a steampunk look for the web site and related collateral.
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