ICR – INSTITUTE FOR CREATION RESEARCH
Corporate Branding
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The Institute for Creation Research had a vision to expand their existing brand into their museum the ICR Discovery Center in Dallas, TX. I worked with a team of others to enhance their logo and create some variations for their corporate branding and for their museum.
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ICR DISCOVERY CENTER
Museum Iconography
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We developed the following icons and colors to be used for the area map, website and future presentations. They are showcased in the exhibit areas to quickly and simply identify the zones and are used as menu icons on the digital touchscreens that were developed.
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ICR DISCOVERY CENTER
The Founder's Hall Exhibit Design
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With so many incredible things to see and learn about at the museum, we needed smart exhibit designs to support the displays and educate guests. We conceptualized some unique zones with specific theming, designed fun and immersive large format graphics including media moments, and oversaw the printing and installation of this exhibit area.
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ICR DISCOVERY CENTER
Dragon Encounters Exhibit Design
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Who doesn't love a great tale of dragon's throughout history? We designed a castle facade and showcased moments throughout history based on region where humans recorded accounts of dinosaurs and dragons. We designed large format graphics supported by media to help tell the story, and oversaw the printing and installation of this exhibit area.
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ICR DISCOVERY CENTER
Current Research Exhibit Design
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What better way to showcase all the research that the Institute for Creation Research has done than with a massive touchscreen pano table. We designed large format graphics supported by media to create an engaging and immersive moment, and oversaw the printing and installation of this exhibit area.
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ICR CORPORATE
& ICR DISCOVERY CENTER
Branded Employee Nametags
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We created the template art that could be used by a local vendor to regularly supply ICR with the nametags they needed for employees, event staff guest speakers and volunteers.
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ICR CORPORATE
​& ICR DISCOVERY CENTER
Way-finding Signs
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To help people find where to go between the two locations, we designed complementary wayfinding signs that invert branded colors between locations. We also created custom label spikes to be used to identify plants on display outdoors around the property gardens.
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ICR CORPORATE
​& ICR DISCOVERY CENTER
Miscellaneous Signage
There were so many areas and displays that required additional signage and branding. Here are some of the additional elements created to reinforce the branding and maintain the consistency of the area.
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Grand Canyon Display Stand Vinyl Wraps
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We created this adhesive vinyl wrap to cover the brushed metal video monitor stands so that they blended with the scale model. They were designed to look like those found in the national parks.
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Life of Christ Area
Wall Plaques
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In the 'Life of Christ' display area, we added the following signage plaques to give more context to the dioramas and scenes below. The black marble background gave them elegance without distracting from the scenes.
Noah's Arch Blueprint
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We originally created this illustration of the Arch Blueprint for the touchscreen, but later created a full size print was added to the set. It was then aged by burning and tearing the edges and giving it a 'used' look.
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Theophany Road Signs
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On a transition wall space after the Tower of Babel, these signs were added to give guests a better understanding of how God appeared and intervened to different people in the past.
Gift Shop Merchandise Signs for Product Racks
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ICR purchased product racks for the gift shop that had build in branding areas where signage can be inserted.
These graphics were used for each of the branded shelves.
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